Measuring the Effects of Brand Authenticity Dimensions on Word-Of-Mouth Marketing Via Brand Image Using Structural Equation Modeling
International Journal of Business and Social Science, cilt.8, sa.3, ss.121-130, 2017 (Hakemli Dergi)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 8 Sayı: 3
- Basım Tarihi: 2017
- Dergi Adı: International Journal of Business and Social Science
- Sayfa Sayıları: ss.121-130
- Trakya Üniversitesi Adresli: Evet