THE EFFECT OF PERCEIVED RISK DIMENSIONS ON PURCHASE INTENTIONS IN SECOND-HAND CLOTHING SHOPPING: A RESEARCH ON GENERATION Z ALGILANAN RİSK BOYUTLARININ İKİNCİ EL KIYAFET SATIN ALMA NİYETİNE ETKİSİ: Z KUŞAĞI ÜZERİNE BİR ARAŞTIRMA

ONURLUBAŞ E., Gümüş N.

Tekstil ve Muhendis, cilt.29, sa.126, ss.106-114, 2022 (Scopus, TRDizin) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 29 Sayı: 126
  • Basım Tarihi: 2022
  • Doi Numarası: 10.7216/1300759920222912608
  • Dergi Adı: Tekstil ve Muhendis
  • Derginin Tarandığı İndeksler: Scopus, Compendex, TR DİZİN (ULAKBİM)
  • Sayfa Sayıları: ss.106-114
  • Anahtar Kelimeler: Consumer behavior, Generation z, Perceived risk dimensions, Second-hand clothing
  • Trakya Üniversitesi Adresli: Evet

Özet

Consumers face various risks in the face of every purchase. However, when it comes to second-hand clothing, these risks are undoubtedly more visible. However, no matter what, the conveniences of online shopping, economic difficulties, etc. Consumers buy second-hand clothing for many more reasons. With this research, it is aimed to learn the effect of the risk dimensions that the Z generation consumers, who are the subject of research in many and every field due to some of their pleasing features, on their purchasing intentions. As a result of the research conducted with 450 consumers belonging to the Z generation living in Istanbul, it was determined that social and psychological risks have a low-level positive and significant effect on purchase intention, while performance risk has a low-level negative significant effect on purchase intention. Finally, it has been determined that physical risk and time risk have no effect on purchase intention