Akademik Veri Yönetim Sistemi
Hacettepe Sağlık İdaresi Dergisi, cilt.29, sa.1, ss.1-20, 2026 (TRDizin)
Human resource recruitment and promotion techniques are among the most significant tools for implementing human resource strategies in labor-intensive businesses, especially in health institutions. The aim of our study was to present a model proposal for recruitment and promotion processes based on the perspectives of managers regarding the criteria applied in health institutions. In this qualitative research, semi-structured interviews were conducted with responsible managers, comprising 9 from private and 9 from public health institutions, selected through snowball sampling. The data obtained were analyzed using the N-VIVO program. Following the analysis, three main themes were identified: "Reaching the Candidate," "Recruitment Criteria," and "Promotion Criteria." Under the theme of "The Process of Reaching the Candidate," subcategories included determining staffing needs, reaching the candidate, methods of finding candidates, and methods of selecting candidates. Under "Recruitment Criteria," subcategories encompassed recruitment criteria, advantages, disadvantages, and suggestions. "Promotion Criteria" included subcategories such as promotion criteria, advantages, and disadvantages, with corresponding codes. The study's major theme, categories, and category codes, along with the responses to these codes, were compared to the findings of previous research in the literature. The discussion aimed to reveal the current situation in both private and public hospitals. Overall, both types of hospitals exhibited a lack of institutional image, with human resources functions and procedures falling behind modern human resource management theories and practices. These processes were not organized to meet the demands of hospitals. Additionally, structural and systematic deficiencies were identified in recruitment and promotion processes, indicating a lack of alignment with contemporary human resource practices, except for hospital groups aiming for institutionalization. Based on our study's findings and comparisons, a model proposal was developed for the recruitment and promotion processes in health institutions.