New Media Channels in Corporate Communication and Interaction With the New Consumer: Digital Marketing
in: Innovative Perspectives on Corporate Communication in the Global World, Olvera-Lobo María Dolores, Gutiérrez-Artacho Juncal, Rivera-Trigueros Irene, & Díaz-Millón Mar, Editor, IGI Global, Hershey, PA, pp.1-21, 2021
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2021
- Publisher: IGI Global
- City: Hershey, PA
- Page Numbers: pp.1-21
- Editors: Olvera-Lobo María Dolores, Gutiérrez-Artacho Juncal, Rivera-Trigueros Irene, & Díaz-Millón Mar, Editor
- Trakya University Affiliated: Yes